We are the Strategic Marketing and Research Team also known as S.M.A.R.T. Our veteran-based team is comprised of individuals with expertise in marketing, consulting, coaching, and a variety of other business related niches that create a one-stop shop for business owners and leaders.


By utilizing an array of platforms and expertise, S.M.A.R.T. can effectively assess a business entity and develop a plan of action to drive financial growth and/or other goals the company is looking to accomplish. We believe integrity and service to be in the forefront of every business transaction, which means that working with us there will be complete transparency and high engagement from our team.

As a company in the digital era, S.M.A.R.T. leverages social platforms and technology to compute analytic data, which forms predictive and quantitative outcomes for growth. In addition, data pools allow us to synthesize target demographics and audience insights. 

Michael A. Ford
President and CEO

As a leadership consultant with the John Maxwell Institute, Michael A. Ford has vast experience with consulting and coaching teams across the continental United States and abroad in Europe. Further, his marketing background was harnessed while enlisted in the United States Air Force, where he worked with several agencies to promote military relations and programs for the service members. During this time, Michael gained knowledge and real-world expertise with marketing techniques and data analytics from demographic targeting. His educational background includes Forbes School of Business for Marketing and PR, and most recently his Lean Six Sigma Black Belt from the University of Utah.

Dominick Rivera
VP Operations

When it comes to leading and coaching individuals, Dominick has the the background and expertise to engage in personal growth. With his educational background in marketing and leadership management, Dominick has developed quite the insight to personal development. Further, his time as a social influencer and leadership liaison has only strengthened his ability to coach and train effectively. 

Andres Penna
VP Accounting

With regard to S.M.A.R.T.'s financial obligation, Andres Penna is the perfect person for the job. His experience in the marketing and financial industry has made him an invaluable asset to the team. As a native of Athens, Greece, Andres brings diversity and cultural inclusion to the company. As a marketer, Andres utilizes "out of the box" thinking styles to approach strategies, which drives successful campaigns for clients.

Jasmine Bailey
VP Marketing

As a marketing guru, Jasmine has several years of experience delivering marketing strategies to businesses all over Europe and the eastern coast of the United States. She has an educational background from Forbes School of Business where she met Michael and joined the team as an intern before coming on board full time. Her work and perseverance precede her as the Vice President of Marketing.